Gore Announces New CROSSTECH® Products Brand Design

In the 25 years that Gore has worked with the fire industry, personal protective equipment (PPE) has undergone many changes, and Gore has continued to be a pioneer in applying membrane technology to high-performance moisture barriers for fire and emergency response apparel. PPE manufacturers use CROSSTECH® Fabric in a variety of products — garments, boots, and gloves for structural firefighting, EMS, search and rescue, and public safety. At FDIC 2008 in Indianapolis, W. L. Gore & Associates is introducing a new brand image for its family of CROSSTECH® Products. The new branding can be seen throughout the company's booth, on its product literature and marketing materials, and on its revamped website.

According to Tom Bugg of Gore's North American Technical Fabrics business, “CROSSTECH® Products have evolved significantly since they were first introduced over ten years ago. We needed to update our branding to reflect this evolution and to make CROSSTECH® Products more recognizable in the marketplace. We have also redesigned our website to provide customers with easier access to the full line of our protective fabrics and capabilities to support the needs of firefighters and other professionals.”

CROSSTECH® Moisture Barriers provide outstanding durability, heat stress reduction, and proven protection against blood, body fluids, and common fire ground chemicals. For more information about CROSSTECH® Moisture Barriers, visit the new website at crosstech.com or call 800.431.GORE or 410.392.3600.

With more than $2 billion in sales and 8,000 employees worldwide, W. L. Gore & Associates specializes in fluoropolymer innovations that improve the quality of life. Gore has applied its world-renowned expertise to thousands of high-performance solutions in pharmaceutical, consumer, industrial, electronic, medical, and surgical markets. Specifically in the protective fabrics arena, Gore has been a pioneer in developing high-performance barrier products for use in firefighting, EMS, technical rescue, law enforcement, military, and domestic preparedness applications. The company operates more than 45 facilities worldwide with headquarters in Newark, Delaware, USA.